Growth & Campaign Manager- APAC

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities Develop and execute localized growth strategies and marketing campaigns to drive user acquisition, engagement, and retention in the local market. Plan, manage, and optimize end-to-end campaigns across online and offline channels, including product launches, seasonal promotions, partnerships, and brand initiatives. Work closely with cross-functional teams including Product, Operations, BD, Compliance, Creative, and Regional Marketing to ensure campaigns are aligned with business priorities and local market needs. Analyze campaign performance and user behavior data to generate actionable insights and continuously improve campaign effectiveness. Identify market trends, competitor activities, and user preferences in Korea to inform growth opportunities and campaign planning. Collaborate with local and regional partners, influencers, communities, and media channels to expand market reach and strengthen brand presence. Own campaign calendars, execution timelines, and reporting, ensuring projects are delivered on time and with high quality. Support localization of global campaigns and tailor messaging, content, and channel strategy for the local audience. Monitor budget allocation and campaign ROI, ensur...