Growth Marketing Lead-ANZ

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. About the Role We are looking for a Senior Marketing Manager to lead brand-led growth for Binance Australia. This role sits at the intersection of brand strategy, integrated campaigns, and localized execution, ensuring Binance's global brand is translated into a trusted, culturally relevant presence in the Australian market.You will own brand consistency, narrative, and campaign excellence, while working closely with global marketing, product, PR, compliance, and local partners. This is a senior, hands-on role requiring strong judgment, structure, and maturity in a regulated financial environment. Key Responsibilities Brand Strategy & Positioning Own and evolve Binance Australia's brand strategy, ensuring alignment with global brand standards while localizing for the Australian market Translate complex crypto concepts into clear, credible, and consumer-friendly messaging Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events, content) Integrated Marketing Campaigns Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships) Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned chann...