Senior Integrated Marketing Strategy & Planning Manager

About the role

• Integrated Marketing France connects global marketing strategy with local business priorities to deliver impactful marketing campaigns.
• As Senior Marketing Manager, Integrated Marketing, you will identify France's priority marketing moments and translate global direction into a clear, integrated marketing plan. Using business performance, consumer insights and knowledge of the French market, you will recommend what to prioritise, what to adopt from global campaigns and what to adapt to maximise local impact.
• You will bring teams together around clear priorities, challenge recommendations constructively, simplify complex topics and ensure marketing initiatives deliver against France's business objectives.

Key Responsibilities

1. Marketing Strategy & Planning

• • Analyse business performance, consumer insights and market trends to recommend France's priority marketing moments.
  • Translate global marketing direction into an integrated France marketing plan, identifying what to adopt, adapt or challenge based on local business needs and m...