About this role
Hire Digital is seeking an experienced Audience Growth & Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified commercial opportunities.
Requirements
Responsibilities
- Develop campaigns that attract and nurture senior audiences in financial services.
- Distribute editorial and research content through LinkedIn, email, paid media and digital channels.
- Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.
- Build and optimise emails, landing pages and forms.
- Maintain effective lead handover and campaign tracking between Pardot and Salesforce.
- Improve database quality, email deliverability and audience engagement.
- Report on campaign performance, lead quality and conversions.
- Use AI and automation to improve marketing efficiency and support growth.
Requirements
- At least 6–10 years of relevant digital marketing, audience development or marketing automation experience.
- Strong hands-on Pardot expertise and working knowledge of Salesforce CRM.
- Experience driving audience growth and lead generation through content.
- A background in B2B publishing, media, research or a closely related business.
- Confidence managing LinkedIn, email and paid digital campaigns.
- Excellent English, analytical skills and attention to detail.
- A self-starter who can own strategy and day-to-day execution.
- Ability to work on a hybrid basis in Singapore.