Growth Marketing Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Growth Marketing Associate, you'll help drive customer acquisition, engagement, and retention through high-impact paid social campaigns across our apps. You'll work at the intersection of media strategy, creative execution, and performance optimization, bringing campaigns to life that reach millions of sports and gaming fans. In this role, you'll collaborate across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of our paid social programs. In a fast-paced environment where data drives decision-making, you'll have the opportunity to test new ideas, uncover insights, and make an immediate impact on growth. What You'll Do Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals. Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance. Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results. Partner with Creative, Brand, and Product teams to develop inno...