
About this role
About the role We are seeking an Founding Growth specialist to build and lead Elicit's demand generation and field marketing function from the ground up. As the founding member of our enterprise marketing team, you will design and execute integrated marketing programs that drive measurable pipeline growth, accelerate deals, and deepen customer engagement with researchers and life sciences organizations. The ideal candidate will have 5 - 7 years of B2B marketing experience with a strong focus on demand generation, a strong quantitative foundation, and a builder's mindset. You excel at analyzing data to identify opportunities, can clearly articulate the "why" behind your strategies with compelling metrics, and move quickly from insight to execution. You'll have significant autonomy to shape our enterprise marketing approach while working in close partnership with our go-to-market leadership. Responsibilities Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities Establish comprehensive reporting and analytics to track program performance across the funnel - from awareness through pipeline to revenue - and demonstrate clear ROI Conduct re...
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