About this role
The Role We are hiring our first dedicated Consumer Growth Marketing Manager: a hands-on, data-driven marketer who will own the marketing engine behind the Forage app. You will be responsible for scaling the app's monthly active users (MAU) by an order of magnitude in 2027 by building and scaling acquisition, activation, and retention channels, while telling a clear, trustworthy Forage story to the households we serve. This is a hybrid role, split between growth marketing (~80% of focus) and brand marketing (~20%). As the Forage app scales, you will manage a larger budget, more sophisticated channels, agency partners, and potentially additional resources. You will report to the General Manager, Consumer and work closely with Product, Data, Partnerships, Legal, and Design. Over time, the role may also collaborate on broader corporate B2B2C marketing, partnering with our Head of Communications and Content to tell one cohesive Forage story across our lines of business. What You'll Do Growth Marketing (~80%) Own the Forage app growth plan and the channel strategy behind it, including paid social, paid search, YouTube, and UGC/influencer, and emerging channels (e.g., AEO, ChatGPT ads, etc.) Identify, test, and launch new acquisition channels to diversify the marketing mix as we scale Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention Manage CAC, payback, and budget allocation across channels, shifting spend based on marginal returns Run a disciplined experimentation program, from creative testing to landing pages to onboarding, and report and take action on key learnings Own campaign reporting to understand key performance drivers, and partner with Data and Product to turn those insights into roadmap and campai...