About this role
We're building India's first land-tech brand. You'll make it famous. Everyone in India owns land, thinks they own land, or wants to own land. Everyone fears losing it, or fighting for it. But no one understands how to navigate this. We've got the tech. We've got the network. Now we need someone who can make it a household product - across languages, across formats, across platforms. What You'll Own • Mass-market marketing engine: Run digital and offline campaigns that convert both tech-savvy users, uncles and people who've never seen an EC in their life. • Hyperlocal content + performance: Facebook in Vijayawada, Telegram in Hyderabad, hoardings in Bengaluru - you'll figure out where the users are, and how to speak their language. • Trust-building comms: Videos, articles, influencers, local language explainers - anything that goes deep to the Indian landowner. You'll simplify what lawyers complicate. • Distribution experiments: From channel partners (like real estate agents or MeeSeva centers) to field agents or mandal-level WhatsApp groups - you'll design systems that scale. • Team building: Hire and lead content folks, ad ops, vernacular translators, and even ground staff if that's what growth needs. Who You Are (or at least, who we want you to be) You don't need to tick every box. But some are non-negotiable: Must-haves • You are obsessed with the end user - how they think, what they fear, how they decide. You don't ship campaigns for CPMs, you ship them to change behavior. • You've built for real India - not just Instagram India. You know how different Bhopal is from Bangalore, and how Bhimavaram thinks. • You have run marketing that leads to transactions, not just impressions. You've owned CAC. You've bled for ROAS. • You know how to build trust - especial...