About this role
What you'll own: the paid acquisition funnel from ad to landing page to signup to first order. Responsibilities Diagnose where prospects drop off, work out why, and propose and run fixes Build and execute a clear growth strategy, not just spend more budget Monitor the funnel continuously, catch drift early, and report findings back with recommendations Review customer support and inbound sales calls for friction that ad metrics miss Run and optimize Google Ads as one channel within that funnel Use Claude and other AI tools daily to do more analysis and testing than a larger team could How success is measured A documented strategy for improving our weaker funnel within the first 30 days A regular reporting rhythm with clear findings and next steps Concrete conversion improvements from the changes you test Engagement: this starts as a paid contract of 1 to 3 months, with a path to a long-term role. We expect roughly 40 hours a week of dedicated focus and overlap with US Eastern business hours. The trial is exclusive. Hands-on experience using AI tools such as Claude or ChatGPT in your daily marketing work. We'll ask you to show us how Solid Google Ads experience (search campaigns, keyword and search-term analysis, conversion tracking), ideally as part of a broader growth or funnel role rather than campaign execution alone A track record of finding root causes in conversion problems rather than patching symptoms Strong analytical skills: you're comfortable in analytics and funnel data and can explain what the numbers mean Systems thinking: you can hold a whole funnel in your head, from ad to landing page to signup to first order Comfort with ambiguity and early-stage work with no fixed playbook Fluent written and spoken English, and availability overlappin...