About this role
Quick Highlights Role: Be the execution engine for growth - ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments. Reports to: CEO (Amit) Location: Flexible (India base ok), must be able to travel & attend events in the USA Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs. About the Role You are a full-stack growth operator . You will own a set of "always-on" growth workflows: keep the website sharp and conversion-oriented (Webflow), turn wins into proof (case studies + landing pages), build credibility in the right CX communities (customer planting + social proof loops), run high-ROI events (pre/during/post), support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives). This is not a "strategist" role. It's a shipper role. What You'll Own 1) Website (Webflow) as a Growth Surface Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages. Improve conversion paths: demo → follow-up → proof → close. Maintain a clean content system (components, templates, SEO hygiene). 2) Case Studies + Proof Engine Run a case study pipeline: identify candidates, interview, write, publish, distribute. Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, "before/after" metrics pages. Keep the site proof library current and organized. 3) Community Growth (CX + ecommerce operator communities) Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events). "Plant" customers ethically: enable them with na...