About this role
Scopely Explore (formerly known as Niantic) is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities.
In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events. You will also work with executives, cross-functional teammates, and external business partners. Most importantly, you'll have a lot of fun while contributing to Scopely Explore's mission of inspiring people to explore the world together.
As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative.
What you will do
- Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices.
- Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns.
- Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal.
- Own and manage the marketing budget for Monster Hunter Now. Conduct return on investment analy...