Growth Marketing Manager (User Acquisition & Lifecycle)

Growth Marketing Manager (User Acquisition & Lifecycle) Spiceworks | Cloud Help Desk & Inventory Online The Opportunity Spiceworks has been an industry pillar for more than 15 years, cultivating a community of millions of IT professionals. Its flagship IT Helpdesk product, now Cloud Help Desk (CHD), has evolved from a completely free, ad-supported solution to a freemium, subscription-based model designed to provide users with an ad-free experience and additional premium features. We are looking for a hands-on Growth Marketing Manager to own user acquisition and lifecycle execution across Cloud Help Desk and Inventory Online. This is a high-drive individual contributor role for someone who enjoys building, launching, testing, and optimizing growth programs directly. You will be responsible for increasing user acquisition, reactivating lapsed users, engaging active free users, and helping convert qualified users into premium subscribers. You will work closely with Product Management, Community, and internal product experts. While product experts will support deep technical demonstrations and product knowledge, you will own the growth engine - from audience segmentation and campaign execution through engagement, conversion, and performance measurement. Key Responsibilities: Database Reactivation & Win-Back Funnels: Build, write, launch, and optimize targeted reactivation email campaigns for historical and lapsed users. Develop messaging that communicates the value of the modernized, ad-free product experience, ease of setup, workflow efficiency, and minimal operational disruption. Product-Led Growth (PLG) & Lifecycle Marketing: Build and manage automated lifecycle campaigns triggered by user behavior and product-usage milestones. Own the user journey fro...