About this role
Squarespace is looking for an experienced and strategic Senior Growth Marketing Manager to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This role will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and funnel conversion.
The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Media, Affiliate, CRM, and Content teams to deliver integrated growth programs aligned with company goals.
You'll Get To...
- Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
- Develop and execute the company's comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
- Analyze customer behavior across the entire lifecycle, including acquisition, activation, engagement, retention, reactivation, and churn prevention
- Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
- Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
- Lead annual and quarterly growth planning,...
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