About this role
We're hiring a Growth Marketer to own acquisition end-to-end, not just paid performance. Paid media is a big part of it (our ad library is 300+ live creatives, almost all statics, so this is about execution and iteration, not production), but the role also reaches into organic, content, and automation wherever they move the growth number. Revenue through paid channels is the number you own. Everything else (CPL, CAC, attribution, funnel data) exists to move that number. What You'll Own Run and optimize paid campaigns across LinkedIn and Meta: planning, execution, iteration Extend reach beyond paid: organic, content, and automation wherever they move the growth number Own cost-per-lead, CAC, and paid channel performance as core metrics Maintain and iterate the attribution layer after initial setup (built in partnership with an external consultant) Build and ship vertical-specific landing pages Dig into in-product usage data to spot where the funnel is leaking, and act on it Run a prioritized experimentation backlog: test messaging, creative angles, channels, and landing page variants, kill what doesn't work fast Own performance reporting: CAC, CPL, conversion rate, and revenue-through-paid, tracked and shared without being chased for it Work tightly with the graphic designer, product, and PLG to keep campaigns moving without waiting on perfect creative What Good Looks Like Enforced focus over spread: one industry, one product, four geos, 30-day sprints, not ten campaigns running at half-effort Comfortable pushing back on sales ("have you actually done X?") rather than just taking briefs at face value Resourceful by default: missing tool, missing data, missing person, you find a way around it instead of waiting Fluent with statics-first creative constrain...