About this role
# Head of D2C (Growth) ## Company Overview Fraganote Fragrances Pvt. Ltd. is an innovative Indian fragrance house dedicated to making everyday fragrances fun, interesting, premium, and aspirational. Since its inception in 2023, the company has built a vibrant community of over 300,000 active customers, with a 38% repeat purchase rate across more than 30 SKUs. Fraganote offers a diverse range of scents, from signature gourmands to fresh launches, and sells through multiple channels including its own website, Amazon, Nykaa, Blinkit, Zepto, Swiggy Instamart, modern trade, and offline retail. The company is Series A funded, based in Delhi NCR, and experiencing rapid growth. ## Job Summary The **Head of D2C (Growth)** will be responsible for owning and scaling the company's direct-to-consumer business through fraganote.com. This role involves managing revenue, profitability, customer acquisition, retention, and website experience, integrating performance marketing, conversion rate optimization (CRO), and retention strategies into a unified P&L. The ideal candidate will drive growth initiatives, optimize marketing channels, enhance customer lifetime value, and lead a cross-functional team to achieve ambitious revenue and brand objectives. ## Responsibilities - **Own D2C Revenue and P&L:** Manage and optimize revenue, contribution margin, and customer acquisition costs, building and executing monthly and quarterly growth plans with clear performance levers. - **Lead Acquisition Strategies:** Oversee performance marketing campaigns across Meta, Google, and emerging channels, either directly or through agencies, ensuring effective ROAS and CAC management. Drive creative strategies with brand teams, including testing hooks, formats, and offers. - **Website Optimi...