About this role
# MARKETING & GROWTH MANAGER (PUJA & CHADHAVA) ## Company Overview LifeGuru is on a mission to become the most authentic partner for over a billion spiritual journeys. We are building the "Amazon for Spirituality," offering services from horoscopes to Vedic-compliant Pujas. With a founding team that has successfully scaled unicorns like Licious and Milkbasket, we are poised for rapid growth in this booming demand. ## Job Summary The Marketing & Growth Manager will be responsible for spearheading growth initiatives for the Mandir Puja & Chadhava vertical. This role entails working closely with the founders, managing substantial marketing budgets, and implementing innovative strategies to enhance growth and engagement with modern devotees. ## Responsibilities - **Fuel the Engine (Performance & Growth):** Manage a monthly marketing budget exceeding ₹1 Crore, focusing on reducing Customer Acquisition Cost (CAC) by 50% while scaling user volume. - **Launchpad for "Big Bets":** Develop and execute strategies for 0-to-1 initiatives, including unique loyalty programs, international market launches, and innovative vernacular campaigns. - **Cross-Functional Catalyst:** Collaborate with Operations, Tech, and Product teams to foster new growth channels, facilitating enhancements in features and campaign alignments. - **Product-Led Growth:** Oversee the Product Marketing strategy to optimize user journey on the app, enhancing conversion rates and traffic flow. - **Data Meets Devotion:** Build comprehensive data models to predict user behavior, ensuring brand messaging resonates with contemporary believers while honoring traditional values. ## Qualifications - **Educational Background:** Bachelor's degree in Marketing, Business Administration,...