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Senior Principal Demand Generation - Expansion
About this role
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute. You'll make things happen - fast.
ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business, selling to sales, operations and marketing leaders. The approach is value driven rather than lead gen: multi-channel integrated campaigns built on what these buyers actually care about, not volume plays behind a form. It requires cross functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan. When the business commits to a growth target, this is the person who turns it into a demand plan the whole R&G team can run behind.
What You'll Do
- Own the demand generation plan and the pipeline number for existing business. Set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it. Lead volume is not the measure.
- Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.
- Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wh...